Off-page SEO is a critical factor in ranking for Google keywords. Even if the your competitor has worst content, and on-page optimization then you do, their off-page strategy can easily make up for that. There’s a lot of things to worry about for off-page SEO tasks, it’s also one of the hardest, most time consuming parts of SEO.
What Is Off-page SEO?
Off-page SEO can be defined as managing your sites reputation by optimizing your backlinks, citations, reviews, and brand mentions, etc.
Why Is Off-Page SEO Important?
Google pays close attention to your links to you, and where your name appears around the web. Your “link profile” will inform Google of who is linking to you. It’s kind of like a popularity club, more people link to you, the more popular you are. Although just like real life, you don’t just want anyone linked to you, you want other high-quality, niche-relevant sites, this will inform Google you’re very relevant to that niche.
Link Related Ranking Signals
Elements like anchor text are also closely monitored so Google has a better idea of what your site is. Google not only checks for the relevance of your backlinks, but it will also judge how real the anchor text looks. If you have a dentist’s website, each of your links just has the word “dentist” linked to your homepage, it will look suspicious to Google. This isn’t even close to being the only factor that ranks your page, but it can be the deciding factor.
Domain Rating Vs. Domain Authority
- Domain Rating – Only judges a site based on whos linking to it.
- Domain Authority – Judges it on backlinks, spam, and other ratings.
DoFollow Links Vs. NoFollow Links
Non-Link Related Ranking Signals
What Are NAP Citations?
In one of it’s patents, Google says this:
Google My Business
The Google Map Pack can net your business 100’s if not 1000’s of sales leads per month if the volume is there and you have it optimized well enough.
Here are a few beginner tips to make it on GMB:
- Make sure all your info is accurate.
- Post content regularly, with photos and links to your site.
- Upload photos and media of your store to it.
- Generate and respond to reviews.
- Utilize all the categories you can.
- Add in your service area(s).
There is plenty more to it than that, but this is an excellent starting point.
Google states that, “officially” the social signals are not a direct factor.
However, at UpNow Cafe, are philosophy is to, “do all the things”. If people start seeing you on social media, they may click through to your site, if they like the article they’ll engage with you by liking, commenting, or sharing. If you’re really lucky on social media someone might see your content, and link to it because they happened to see it on social media. Considering how important “earned” backlinks (backlinks given to you without asking for them) are, this can make social media very valuable.
Final Thoughts On Off-Page SEO
Frequently Asked Questions
No! On-page and off-page optimization are both important!
No! They need to be relevant, be of good quality, and preferably have a well thought out anchor text. You can get bad backlinks that will hurt your site way more then it will help.
As soon as you have your sites design finished it should be a priority.