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Title Tag Optimization – Your 2022 Ultimate Guide

Excerpt: Heading tag optimization always use to be an important aspect of SEO, but now with RankBrain it's never been more important.

Table of Contents

Heading tag optimization always use to be an important aspect of SEO, but now with RankBrain it’s never been more important. The Google algorithm check title tags and will return that specific heading as the page title in the search results.

SEO Title Tags Optimization For RankBrain

In traditional SEO, the page title always showed what you dictated in the search engines. But now, with Rankbrain, it can section the article if the page is structured well enough. Our method for title tag optimization, is once the page is getting impressions on keywords, search the individual keyword into Google. This way you can see from the users perspective what is being shown in the search results. This can be a more advanced tactic, so if you are up against amateur website, the owners might not know this, putting you ahead of the competition.
Here are some tips for title tag optimization:
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What’s The Page About?

You will need to do keyword research for the topic of the page. For example, if you are a mechanic, and you want to create a tire change service page, you should find the highest volume, and most relevant keywords to optimize for. If your page ranks well for those it will often rank just as well for the long-tail keywords.

What’s The Search Intent?

We talk about search intent in our On-Page SEO Guide.

Here is a brief overview of the types of intent:
  • Informational: People are looking for information.
  • Navigational: People are trying to find a specific page.
  • Commercial: People are doing the research before they purchase something.
  • Transactional: People are actively wanting to buy something.

Topical Relevancy Strength

Topical SEO is becoming an important topic in modern SEO, so you will want to pay attention to how relevant the heading is to the content. If you front-load keywords on your headings, titles, meta descriptions, etc. It will be a very strong signal. 

Make The Titles Unique 

Only one page should be targeting that keyword, this way you can have all your efforts focused down to that page. With RankBrain, it will also rank for titles similar to it as well. Since two URLs can’t rank for the same keyword at the same time, you will want to make them unique. If you have two pages optimized for the same keyword it will cause cannibalization and the page will be competing against one another.
A good format for a page would be:
  • How To Cook Food | The Food Cooking Site | Anytown
  • Or, Page Title | Site Name | Location
If you use a tool like Yoast SEO these can be automatically set up for each content type.

Talk To The User, Not To Google

Don’t stuff the headings with keywords just to try to get Google to rank you. This can be detected by the algorithm and you can even hurt your rankings for it. If you just optimize the titles for the user experience, it will rank well for Google since a positive user experience is a strong ranking signal.

Avoid CTAs And Don’t Be Spammy

People generally don’t like being sold too. If they see spam in the titles or calls to subscribe, or buy something, they might avoid it all together. Your blog should be focused on drawing in users with high-quality, relevant titles that attract them based on search intent. 
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Frequently Asked Questions

No! Content is always the most important thing, headings will just help greatly.

Our method is to use 1 h1 per page (you can use more than one if you want). Then we’ll use H2 tags for most of the headings, and H3 tags for any sub headings. You can go all the way down to 6 if needed. 

Yes! Your page will rank better if you haven’t optimized or used enough H1, H2, or H3 tags.

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