You would need a whole library of content to answer this question effectively (which is why we built this site). In the most basic explanation, you would target the highest volume keywords, and optimize for those keywords to drive more users to your site through the organic search result.
To more optimize for keywords you can implement a few basic strategies
Add the keywords in to the h1, h2, and h3 tags at least (h4-h6 are not nearly as important).
Make sure the content on the page is optimized for that keyword, and keywords related very closely to it.
The meta description shown in Google can either pick up your chosen description, or the closes relevant on the page, optimizing for this will increase your Click Through Rate (CTR).
Backlink & Citation Building
Backlinks are links to your website from other websites. These links are important signals to Google that if done well, will increase your websites domain authority
(if you use MOZ), or Domain Rating
(if you use Ahrefs). DA and DR where invented by Moz and Ahrefs to approximate how effective a website might be for ranking against other websites that are in your niche. Citations aren’t considered as important as backlinks but they still play a significant part in ranking your site. Citation websites have huge directories of websites that are either added to them manually, or they can be added automatically, or both. Citations add legitimacy to your website and can help you rank higher, and they can help users find your site!
The meta info for each web page can be optimized specifically for your targeted keywords. The meta will show up in the rankings if it is relevant to the search and is used to convey a summary of what the page is about.
In modern SEO, you can add “schema markup
” to a page so you can dictate certain facts about the site to the crawler. This way the crawler will not have to guess as much as to what the page is, and structured data can show up with special features on the SERP that may increase your CTR.
Having a fast website is critical to ranking high for your keywords. Google has recently begun to focus on user experience for the site, a fast loading webpage will vastly improve your user experience.
If your page isn’t mobile friendly (optimized for tablets and cellphones) your not going to rank nearly as high as you could, and you may even get penalized. Google will reward you if your website looks and runs as good on the phone as it does on the desktop.
This is a advanced topic, but it involves the practice of adding more meaning to your content via a variety of methods. This helps Google to understand what your content actually is.
This is another modern SEO topic that will give a website a bigger advantage if Google thinks you are an “authority” on that topic.
Analytical tools like Google Analytics and Google Tag Manager should always be installed on your site these will tell you everything you need to know about the progression on your SEO.
Images can weight down your site immediately if you are not careful. Your images should always be optimized, and you should you JPG as much as possible. For extra speed, you can deliver these images as .webp files on WordPress so the are super optimized.